________ is the element of the promotion mix that involves direct interaction between a company representative and a customer.
A) Word-of-mouth communication
B) Public relations
C) Advertising
D) Personal selling
E) Sales promotion

Question

Quizplus · Accepted Answer

Personal selling is the only element in the promotion mix that involves direct interaction between a company representative and a customer. Word-of-mouth communication is not a controllable element, public relations is concerned with maintaining a favorable public image of the company, advertising is a non-personal communication, and sales promotion involves short-term promotional efforts to stimulate sales.

________ Is the Element of the Promotion Mix That Involves