There are three steps involved in creating a public relations campaign. The first step is to ________.
A) conduct a SWOT analysis
B) develop objectives
C) formulate a mission statement
D) recruit and train public relations specialists
E) pretest components of the proposed public relations campaign

Question

Quizplus · Accepted Answer

The first step in creating a public relations campaign is to develop objectives. This involves identifying specific goals and outcomes that the campaign aims to achieve. Without clear objectives, it is difficult to measure the success of a campaign and ensure that it is effectively reaching its target audience. Conducting a SWOT analysis, formulating a mission statement, recruiting and training PR specialists, and pretesting components of the proposed campaign can all come later in the planning process, after the objectives have been established.

There Are Three Steps Involved in Creating a Public Relations