A forecasting technique that seeks inputs from people who are in close contact with customers is known as:
A)Historical analogy.
B)Focused forecasting.
C)Grassroots forecasting.
D)Marketing research.

Question

Quizplus · Accepted Answer

Grassroots forecasting seeks inputs from people who are in close contact with customers, such as salespeople or customer service representatives. This approach leverages the knowledge and insights of those who have direct interactions with customers on a regular basis, allowing for a more informed forecast. Historical analogy looks at past trends to predict future outcomes, focused forecasting narrows in on a specific area or product, and marketing research uses data and analysis to understand customer behavior and preferences.

A Forecasting Technique That Seeks Inputs from People Who Are