The Michelin Company
A)became the first to use clever advertisement (the Michelin man).
B)published a guide for travelers listing hotels and restaurants.
C)was the first to use inner tubes.
D)was the first to recommend spare tires.
E)was the first company to open factories in more than one country.

Question

Quizplus · Accepted Answer

Michelin published its first guidebook for French motorists in 1900, which listed hotels and restaurants to encourage travel and thus increase tire sales. This ultimately led to the famous Michelin star rating system for restaurants.