The single most important requirement for obtaining an adequate response rate to a mailed survey is ______.
A)a personalized cover letter
B)a token financial incentive
C)a well-designed survey
D)sending follow-up mailings to nonrespondents

Question

Quizplus · Accepted Answer

Sending follow-up mailings to nonrespondents is crucial as it reminds and encourages those who have not yet responded to complete the survey, significantly increasing the overall response rate.

The Single Most Important Requirement for Obtaining an Adequate Response