Which professionals were the first to adopt focus groups as a widespread methodology?
A)literary critics
B)marketing researchers
C)anthropologists
D)economists

Question

Quizplus · Accepted Answer

Marketing researchers were the first to widely adopt focus groups as a methodology. The technique was introduced in the 1940s by marketing expert Ernest Dichter and became popular in the following decades as businesses realized the value of consumer research for product development and marketing strategies. While focus groups are now used extensively in many fields, their initial adoption and development was primarily driven by marketing research.

Which Professionals Were the First to Adopt Focus Groups as a Widespread