Overall, fear-based appeals ______.
A) are almost never effective
B) are effective only in the short-term
C) can be effective if they are carefully crafted
D) are almost always effective

Question

Quizplus · Accepted Answer

Fear-based appeals can be effective if they are carefully crafted. This means that the fear appeal should be appropriate to the audience, should provide a clear solution to the threat, and should not be so overwhelming as to make the audience feel helpless or hopeless. When fear-based appeals are crafted in this way, they can motivate people to take action and change their behavior.

Overall, Fear-Based Appeals ______