The statistical measures and categorization of individuals using gender, age, and race are collectively known as:
A) Psychographics.
B) Geographics.
C) Demographics.
D) Monographics.

Question

Quizplus · Accepted Answer

The statistical measures and categorization of individuals using gender, age, and race are collectively known as demographics. Psychographics refer to measures such as personality, values, attitudes, and interests. Geographics refer to measures based on geographic location. Monographics is not a term commonly used in marketing research.

The Statistical Measures and Categorization of Individuals Using Gender, Age