An appealing alternative to using "rules of thumb" and "gut feelings" in formulating business strategies includes:
A) not deviating from the firm's previously established practices.
B) being an early adopter of business strategies of industry leaders.
C) business strategies justified from evidence-based business analytics.
D) None of these choices are correct.

Question

Quizplus · Accepted Answer

Evidence-based business analytics provide a data-driven approach to formulating business strategies, rather than relying on intuition or past practices. This approach is likely to lead to more successful and effective strategies. Options A and B may not necessarily lead to the best strategies for a given situation. Option D is incorrect because there is a better answer.

An Appealing Alternative to Using "Rules of Thumb" and "Gut