The high costs due to duplication of efforts in multiple countries is a disadvantage of a:
A)Global standardization strategy.
B)Localization strategy.
C) Home replication strategy.
D) None of the above.

Question

The high costs due to duplication of efforts in multiple countries is a disadvantage of a:
A)​Global standardization strategy.
B)​Localization strategy.
C) ​Home replication strategy.
D) ​None of the above.

Quizplus · Accepted Answer

Localization strategy involves adapting products or services to meet the specific needs of local markets, which reduces the costs of duplicating efforts in multiple countries. Global standardization strategy and home replication strategy would both require similar efforts in multiple countries, leading to higher costs. Therefore, the localization strategy is the best choice in this scenario.

The High Costs Due to Duplication of Efforts in Multiple