Multidomestic strategy involves all of the following EXCEPT:
A)A focus on a number of foreign countries/regions.
B)Regarding each foreign country as a stand-alone "domestic" market.
C) Global standardization strategy is the same as a multidomestic strategy.
D) High costs.

Question

Quizplus · Accepted Answer

Global standardization strategy is not the same as a multidomestic strategy. Multidomestic strategy focuses on each market as a stand-alone "domestic" market, while global standardization strategy focuses on a standardized approach across all markets. The other options (A, B, D) are characteristics of a multidomestic strategy.

Multidomestic Strategy Involves All of the Following EXCEPT