When facing mounting pressures to be more socially responsible, most firms resist until some first-mover firms deviate from the norms in order to score competitive points with game-changing new products.

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This is because firms often feel that being socially responsible may come at a cost or may not be immediately beneficial to their bottom line. It is only when they see other firms benefiting from social responsibility, either through financial gain or improved reputation, that they may be more willing to adopt similar practices. First-mover firms can set the precedent for what is expected in terms of social responsibility and encourage others to follow suit.

When Facing Mounting Pressures to Be More Socially Responsible, Most