In the context of trademarks,when does secondary meaning arise in a mark?
A) when a mark that resembles a mark already registered with the federal PTO is used for a new product or service
B) when descriptive words independent of the product are used to identify the product itself
C) when ordinary words establish new meaning due to its attachment to a product or service
D) when a distinctive mark or design is created for a new product or service

Question

Quizplus · Accepted Answer

Secondary meaning arises when ordinary words establish new meaning due to their attachment to a product or service. This occurs when consumers begin to associate the mark with the specific product or service, rather than its ordinary meaning. For example, "Apple" is an ordinary word, but when associated with computers and technology, it becomes a distinctive mark with secondary meaning.

In the Context of Trademarks,when Does Secondary Meaning Arise in a Mark