When determining the most appropriate marketing mix to reach its target market, a company should consider all of the following questions EXCEPT which one?
A) Will our distribution strategies get our product to our target group?
B) Is our pricing appropriate for our target group?
C) Will our promotion strategies reach our target group?
D) Are our competitors currently serving this target group?

Question

Quizplus · Accepted Answer

All of the other questions are important considerations when determining the marketing mix for a target market. However, whether or not competitors are currently serving the target group does not directly impact the choice of marketing mix. Nonetheless, the company should still monitor its competitors and adjust its marketing mix accordingly if necessary.

When Determining the Most Appropriate Marketing Mix to Reach Its