Gareth doesn't especially like pizza, but he goes to a pizza restaurant for lunch with his co-workers at least a few times a week because it's where they like to eat and he enjoys their company. Which influence on the consumer decision process does this reflect?
A) social
B) psychological
C) situational
D) socioeconomic

Question

Quizplus · Accepted Answer

This reflects the social influence on the consumer decision process, as Gareth's choice is influenced by his co-workers' preference for pizza and desire to eat together.

Gareth Doesn't Especially Like Pizza, but He Goes to a Pizza