Which element of the marketing mix involves transportation, storage, and the selection of intermediaries?
A) production
B) placement
C) product
D) price

Question

Quizplus · Accepted Answer

Placement (also known as distribution) involves the transportation, storage, and selection of intermediaries, such as wholesalers and retailers, to ensure the product is available to consumers in the right place at the right time. Production involves the actual creation of the product, product involves the features and benefits of the product itself, and price involves the cost to consumers.

Which Element of the Marketing Mix Involves Transportation, Storage, and the Selection