Which of the following is defined as the organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?
A) production
B) marketing
C) distribution
D) dispersion

Question

Quizplus · Accepted Answer

Marketing is the organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Production refers to the process of creating goods or services. Distribution refers to the process of delivering goods or services to customers. Dispersion is not a relevant term in this context.

Which of the Following Is Defined as the Organizational Function