If Unilever wants to introduce a new flavour of ice cream, it would likely do so using its Breyer's brand of ice cream instead of creating a new brand. This is an example of which benefit of product lines?
A) increased profits
B) more effective management
C) clarity for consumers
D) simplified branding

Question

Quizplus · Accepted Answer

Introducing a new flavor under an existing brand like Breyer's simplifies branding efforts by leveraging the existing brand's recognition and loyalty, rather than starting from scratch with a new brand. This approach makes it easier for consumers to identify and trust the new product.

If Unilever Wants to Introduce a New Flavour of Ice