Best Buy is a retailer that is dominant in electronics. It offers an extensive selection of merchandise at its stores and online, with prices so low that smaller stores often cannot compete. Based on this information, Best Buy would be categorized as which type of retailer?
A) department store
B) supermarket
C) warehouse club
D) category killer

Question

Quizplus · Accepted Answer

Best Buy is a category killer, which is a type of retailer that specializes in a particular product category and offers a large selection at low prices, often driving smaller competitors out of business. In this case, Best Buy specializes in electronics and has a dominant market position. Department stores, supermarkets, and warehouse clubs typically offer a wider variety of products, rather than specializing in one category.

Best Buy Is a Retailer That Is Dominant in Electronics