When Google created a new company, Alphabet, Larry Page wrote a letter to Google staff that was then shared with the media. This is an example of which public relations tool?
A) press release
B) event sponsorship
C) press conference
D) sales promotion

Question

Quizplus · Accepted Answer

The letter written by Larry Page to Google staff that was shared with the media is a clear example of a press release, which is a public relations tool that is used to disseminate information to the media in order to gain publicity and increase awareness of a company or organization.

When Google Created a New Company, Alphabet, Larry Page Wrote