As a general rule, complex or high-value products are likely to require personal selling, whereas lower-priced consumer products are more likely to be sold using which of the following?
A) personal selling
B) public relations
C) advertising and sales promotion
D) event sponsorship

Question

Quizplus · Accepted Answer

Lower-priced consumer products are more likely to be sold using advertising and sales promotion, as personal selling is not cost-effective for products with a lower price point. Public relations and event sponsorship may complement advertising and sales promotion efforts, but they are not the primary means of selling lower-priced consumer products.

As a General Rule, Complex or High-Value Products Are Likely