All of the following are examples of sales promotion EXCEPT which one?
A) rebate
B) sample
C) point-of-purchase display
D) direct-response advertising

Question

Quizplus · Accepted Answer

Direct-response advertising is a form of advertising, not a form of sales promotion. Sales promotions are temporary incentives or tactics designed to stimulate immediate sales. Rebates, samples, and point-of-purchase displays are all examples of sales promotion.

All of the Following Are Examples of Sales Promotion EXCEPT