Nielsen randomly selects households to participate as panelists in an effort to understand consumers' shopping and media habits. Some "Nielsen families" have TV diaries to manually record their viewing habits, whereas others have meters that electronically gather viewing information. Which function of management information systems (MIS) does this illustrate?
A) collect data
B) record information
C) process data
D) gather data

Question

Quizplus · Accepted Answer

Nielsen's data collection methods illustrate the "collect data" function of MIS, as they gather information about consumers' shopping and media habits.

Nielsen Randomly Selects Households to Participate as Panelists in an Effort