A technique by which messages can supposedly be sent to consumers, prompting them to buy a product without their ever being aware of receiving such messages is ________.
A) subliminal
B) cognitive restructuring
C) inductive perception
D) selective perception

Question

Quizplus · Accepted Answer

Subliminal advertising is a technique that aims to communicate with consumers on a subconscious level, without them being consciously aware of the message. The effectiveness of subliminal advertising is highly debated, but the belief is that it can influence consumer behavior and prompt them to buy a product without them realizing why.

A Technique by Which Messages Can Supposedly Be Sent to Consumers