According to ELM,persuasive messages that people receive through the central route are based on mental shortcuts.

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According to ELM, persuasive messages that people receive through the central route are not based on mental shortcuts. Instead, they involve cognitive processing and careful evaluation of the arguments presented. Mental shortcuts, or heuristics, are more likely to be used in processing persuasive messages through the peripheral route.

According to ELM,persuasive Messages That People Receive Through the Central