Why should a university's PR department audit the institution's social media profiles?
A)to develop a monthly calendar of content
B)to control all posts
C)to ensure a common understanding of purpose and goals exists
D)to leverage analytics tools

Question

Quizplus · Accepted Answer

Conducting an audit of the institution's social media profiles can ensure that everyone involved in creating and posting content understands the university's overall purpose and goals for social media. This can help maintain consistency and avoid any contradictory messaging.

Why Should a University's PR Department Audit the Institution's Social