What should PR professionals understand about India before entering that market?
A)the strong history of good business relations between India and the U.S.
B)the importance of using social media for corporate branding
C)the government controls the media
D)the need to develop an affiliation with a locally-based company

Question

Quizplus · Accepted Answer

Developing an affiliation with a locally-based company is crucial when entering the Indian market as it helps to establish credibility and navigate the country's complex business culture. It's also important to understand that while there is a growing use of social media in India, it's not as prevalent as in some other markets. Additionally, while the Indian government does regulate the media, there is still a thriving press and media landscape in the country. Finally, while there is a strong history of good business relations between India and the U.S., this alone isn't enough for success in the market. Understanding and respecting the unique cultural and business norms of India is essential.

What Should PR Professionals Understand About India Before Entering That