What did Starbucks do in China to encourage success when entering the market?
A)used social media as a primary source of marketing
B)developed local management talent
C)implemented American marketing strategies
D)hired American store managers

Question

Quizplus · Accepted Answer

Starbucks invested in developing local management talent in China by opening a state-of-the-art coffee roasting facility in the country and creating a Leadership Development Program to train Chinese managers. This helped them to better understand the local market and culture, and ultimately contributed to their success in China. While they did use some American marketing strategies, they also tailored their offerings to suit local tastes and preferences. There is no information indicating that they relied heavily on social media or hired American store managers.

What Did Starbucks Do in China to Encourage Success When