Entrepreneurship The Practice and Mindset
Coke and Pepsi Are Examples of Companies That Address the Mass
Coke and Pepsi are examples of companies that address the mass market.
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Blackberry and Kodak are discussed in the text as examples of companies that were able to successfully change their business models in order to adapt to changes in the market.
Delivering existing products and services to existing customers but with unique differentiation is one approach to a business model.
The business model is just about revenues and costs.
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