As described in the text,entrepreneurs Carlton and Hazel Solle created Bioscarf as an alternative to common filtration masks.This is an example of a ______ market.
A)mass
B)niche
C)segmented
D)diversified

Question

Quizplus · Accepted Answer

Bioscarf targets a specific group of people who are looking for an alternative to standard filtration masks. This indicates a niche market approach where the product is tailored to meet the needs of a specific customer base rather than trying to appeal to a mass market.

As Described in the Text,entrepreneurs Carlton and Hazel Solle Created