What is one common aspect of the creation of a launch market,the bowling pin strategy,and the beachhead strategy?
A)the shared customer journey map
B)the need to prove the widespread appeal of your product or service
C)the need to show you have a group of ready customers who want your product or service
D)the need to begin with the "early majority" customer segment

Question

Quizplus · Accepted Answer

The common aspect among the creation of a launch market, the bowling pin strategy, and the beachhead strategy is that all of them require showing that there is a group of ready customers who want the product or service. In a launch market, this is necessary to prove demand and validate the product. In the bowling pin strategy, the initial focus is on a smaller group of customers who are willing to adopt the product, and then expand to other segments. Similarly, in the beachhead strategy, the company starts with a niche market or a specific customer segment and expands from there. All of these strategies rely on identifying and proving the existence of a group of customers who want the product.

What Is One Common Aspect of the Creation of a Launch