The sales activity variance is equal to the sum of the market share variance and the
A)selling price variance.
B)industry volume variance.
C)sales quantity variance.
D)sales mix variance.
E)contribution margin variance.

Question

Quizplus · Accepted Answer

The sales activity variance is the difference between the actual sales and the expected sales based on the budgeted market share and industry volume. It is composed of the market share variance and the industry volume variance.

The Sales Activity Variance Is Equal to the Sum of the Market