Which of the following statements is(are)true?
(A)The market share variance is more controllable by the marketing department than the industry volume variance.
(B)The industry volume variance is the portion of the sales activity variance due to a change in the company's proportion of sales in the markets in which they operate.
A) Only A is true.
B) Only B is true.
C) Both A and B are true.
D) Neither A nor B is true.

Question

Which of the following statements is(are)true? 
(A)The market share variance is more controllable by the marketing department than the industry volume variance.
(B)The industry volume variance is the portion of the sales activity variance due to a change in the company's proportion of sales in the markets in which they operate.
A) Only A is true.
B) Only B is true.
C) Both A and B are true.
D) Neither A nor B is true.

Quizplus · Accepted Answer

The market share variance is indeed more controllable by the marketing department as it relates to the company's share of the market, whereas the industry volume variance is influenced by external factors affecting the entire industry.

Which of the Following Statements Is(are)true