Which of the following balanced scorecard perspectives focuses on customer service issues?
A) Financial.
B) Customer.
C) Internal Business Process.
D) Learning and growth.

Question

Quizplus · Accepted Answer

The Customer perspective is focused on understanding and meeting customer needs, improving customer satisfaction, and building customer loyalty. This perspective includes measures such as customer satisfaction, customer retention, and market share.

Which of the Following Balanced Scorecard Perspectives Focuses on Customer