Gangsta Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.Gangsta sells to households,businesses,and government agencies.They have found that each market requires a different marketing strategy.Gangsta would probably benefit from departmentalization by:
A)function.
B)process.
C)customer type.
D)market opportunities.

Question

Quizplus · Accepted Answer

Gangsta Industries would benefit from departmentalization by customer type as their products require different marketing strategies for households, businesses, and government agencies. By departmentalizing their marketing efforts based on customer type, they can tailor their strategies to meet the specific needs and preferences of each market segment. This will increase the effectiveness of their marketing efforts and help them to better serve their customers.

Gangsta Industries Produces a Variety of Anti-Crime and Safety Products