Mystic Beverages, a producer of soft drinks, wants to differentiate its products from those of other soft drink providers. To implement this strategy successfully will require Mystic to create tangible differences in the physical product it offers.

Question

Quizplus · Accepted Answer

Differentiation can be achieved through both tangible and intangible means, such as branding, packaging, marketing, and customer service, not just physical product changes.

Mystic Beverages, a Producer of Soft Drinks, Wants to Differentiate