Recently,Algonquin Books partnered with Barnes & Noble to offer a unique _________.If you purchase one of 12 paperback books published by Algonquin,you can choose one of 12 e-Books for $3 a much lower price than a regular e-Book) .The goal is to increase traffic in bookstores.
A) sales promotion
B) publicity stunt
C) direct marketing opportunity
D) advertisement
Correct Answer:
Verified
Q214: As a new salesperson for a textbook
Q218: Compared to other promotional tools, publicity
A) costs
Q219: One way to see that publicity is
Q234: To generate enthusiasm about a good or
Q235: _ encourages people to tell other people
Q236: The strategy of directing advertising and sales
Q237: The Wall Street Journal reported that several
Q245: The distribution method for audio and video
Q246: The free tickets,backstage passes and merchandise firms
Q500: At a recent sporting event, a local
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