Bob is a salesperson for a firm that markets products in a B2B market. His wife, Sally, is a salesperson for a retail store selling top-quality electronics goods. While Bob is likely to be successful using follow-up after the sale, Sally should avoid this approach.

Question

Quizplus · Accepted Answer

Follow-up after the sale is important in both B2B and retail environments as it helps build customer relationships, ensures satisfaction, and can lead to repeat business and referrals.

Bob Is a Salesperson for a Firm That Markets Products