When can an ordinary word such as "window" be granted trademark protection?
A) in any situation if the applicant is the first to apply for trademark protection of that word
B) if the applicant can prove that the use of the word is novel
C) if the word has acquired a secondary meaning
D) if the applicant has used the word in the name of its product for at least 10 years
E) if the word has become a generic term

Question

Quizplus · Accepted Answer

An ordinary word such as "window" can be granted trademark protection if it has acquired a secondary meaning, which means that the word has become associated with a specific product or service in the minds of consumers. This requires evidence of extensive use and promotion of the word in connection with the product or service.

When Can an Ordinary Word Such as "Window" Be Granted