In his study of a high tech engineering firm, Gideon Kunda found that which of the following groups were subject to normative control?
A) professional employees
B) secretarial staff
C) temporary workers
D) security guards

Question

Quizplus · Accepted Answer

Gideon Kunda's study, as detailed in his book "Engineering Culture: Control and Commitment in a High-Tech Corporation," primarily focuses on the normative control exerted over professional employees within high-tech firms. Normative control involves aligning employees' values and norms with those of the organization, often through socialization processes, to ensure commitment and compliance without the need for direct supervision. This concept was particularly applied to professional employees, who are central to the innovation and productivity of high-tech firms.

In His Study of a High Tech Engineering Firm, Gideon