When consumers purchase a particular brand, they are engaging in an act of identity construction.

Name: When consumers purchase a particular brand, they are engaging in an act of identity construction.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

Consumers often identify with the brands they purchase as a way to construct their own identities and communicate their values and beliefs to others. As a result, brands play a significant role in shaping consumer identities and self-perceptions.

When Consumers Purchase a Particular Brand, They Are Engaging in an Act