While strong brands connect with stakeholders and send messages of optimism and freedom of choice, the ultimate purpose of branding is ______.
A) identity construction
B) to make profits
C) to engage in consumer advocacy
D) greenwashing

Question

Quizplus · Accepted Answer

The ultimate purpose of branding is to make profits by creating value for customers and generating revenue for the company. While identity construction, consumer advocacy, and greenwashing may be part of a brand's strategy, they are secondary to the primary goal of generating profits.

While Strong Brands Connect with Stakeholders and Send Messages of Optimism