When a firm cannot conduct an entire marketing research project in house,it must select an external supplier for one or more phases of the project.One of the things that the firm does not need to consider or do when selecting an external research supplier is ________.
A)compile a list of prospective suppliers
B)realize that the cheapest bid is not always the best bid
C)develop criteria for selecting an outside supplier
D)All of the above must be considered or done.

Question

Quizplus · Accepted Answer

When selecting an external research supplier, a firm must consider and do all of the above, including compiling a list of prospective suppliers, realizing that the cheapest bid is not always the best bid, and developing criteria for selecting an outside supplier. It is important for the firm to carefully evaluate potential suppliers and select the best fit for their specific research needs.

When a Firm Cannot Conduct an Entire Marketing Research Project