The major advantage of ________ is that it substantially increases the likelihood of locating the desired characteristic in the population.
A)snowball sampling
B)quota sampling
C)judgmental sampling
D)convenience sampling

Question

Quizplus · Accepted Answer

Snowball sampling involves using existing participants to refer other potential participants who share the desired characteristic. This increases the odds of finding individuals with the desired characteristic and can be especially useful in hard-to-reach populations. Quota sampling involves ensuring that the sample includes a certain number of individuals from specific subgroups, but it does not increase the likelihood of finding the desired characteristic. Judgmental sampling involves using the researcher's own judgment to select participants, which can introduce bias. Convenience sampling involves selecting individuals who are readily available or easy to reach, which may not accurately represent the population of interest.

The Major Advantage of ________ Is That It Substantially Increases