Which of the following statements is true about snowball sampling?
A)In snowball sampling a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained.
B)Snowball sampling is used in industrial buyer-seller research to identify buyer-seller pairs.
C)In snowball sampling an initial group of respondents is selected,usually at random.
D)Both B and C are true.

Question

Quizplus · Accepted Answer

Snowball sampling involves selecting an initial group of respondents, who then refer or nominate other individuals who may be eligible to participate in the study. This approach is often used when the population of interest is difficult to reach or identify. In industrial buyer-seller research, snowball sampling may be used to identify buyer-seller pairs, which can be difficult to identify through other sampling methods. Therefore, option B is true. Option C is also true as an initial group of respondents is selected, usually at random or through convenience sampling to start the sampling process. Option A is not true as snowball sampling does not typically involve a decision rule to indicate when sampling should be stopped.

Which of the Following Statements Is True About Snowball Sampling