The aggregate of all the elements,sharing some common set of characteristics,that comprises the universe for the purpose of the marketing problem is the ________.
A) population
B) sampling frame
C) element
D) census
Correct Answer:
Verified
Q53: _ is a sampling procedure in which
Q54: The target population for the department store
Q55: Which of the following conditions does not
Q56: The object that possesses the information sought
Q57: Which statement is correct about defining the
Q59: The basic unit containing the elements of
Q60: If the researcher is concerned about the
Q61: The _ method is equivalent to a
Q62: _ does not allow direct generalizations to
Q63: All of the following statements are limitations
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