Which statement does not apply only to international research?
A)Local fieldwork agencies are unavailable in many countries.
B)Local field workers can create an appropriate climate for the interview and be sensitive to the concerns of the respondents.
C)A global approach to marketing research is desired,which may require using the same methodologies for studies conducted in the United States so that U.S.data can be compared to other countries.
D)Interviewer cheating may be more of a problem in many foreign countries than in the United States.

Question

Quizplus · Accepted Answer

Statement C does not apply only to international research because the desire for a global approach to marketing research, including the use of the same methodologies for comparability, is relevant both to international and domestic contexts. This approach allows for the comparison of data across different countries, including the U.S., and is not exclusive to international research settings.

Which Statement Does Not Apply Only to International Research