To formulate a marketing research problem of appropriate scope,it is necessary to take into account both the resources available,such as money and research skills,and the constraints on the organization,such as cost and time.These considerations refer to which of the factors related to the environmental context of the problem?
A)resources and constraints
B)buyer behavior
C)legal environment
D)economic environment

Question

Quizplus · Accepted Answer

The question specifically refers to resources and constraints, which are factors related to the environmental context of the problem. Buyer behavior, legal environment, and economic environment are also potential factors that could impact the research problem, but they are not directly mentioned in this question.

To Formulate a Marketing Research Problem of Appropriate Scope,it Is