Which of the following is a way to interpret the configuration or spatial map?
A)examine dimension centroids
B)profile dimensions in terms of variables that were not used in the MDS procedure
C)examine variables that load high on a factor
D)examine the coordinates and relative positions of the brands

Question

Quizplus · Accepted Answer

To interpret the configuration or spatial map in MDS, we need to examine the coordinates and relative positions of the brands. This will help us understand the similarities and differences between them based on the distance or proximity in the map. The other options (A, B, and C) are related to other statistical techniques such as factor analysis or cluster analysis, which may not be relevant for interpreting MDS results.

Which of the Following Is a Way to Interpret the Configuration