In the United Airlines example given in your text,it was stated that all departments of the company used the results of its in-flight customer satisfaction survey.Which department used the customer satisfaction report to evaluate the performance of United,both internally in achieving its goals,and externally compared to the competition?
A)the marketing department
B)the airport department
C)the executive management
D)the finance department

Question

Quizplus · Accepted Answer

The executive management is likely the department that would use the customer satisfaction report to evaluate United's internal performance in achieving its goals and externally compared to the competition. This department is responsible for overseeing the overall direction and strategy of the company and would likely use customer feedback to make decisions about how to improve United's operations and reputation. The marketing department may also use the report to inform its messaging and branding efforts, but the executive management is the most likely department to use it for both internal and external evaluation.

In the United Airlines Example Given in Your Text,it Was